HELPING ORGANISATIONS position themselves to FIT THE AUDIENCE’S JOBS-TO-BE-DONE
This market-oriented approach is designed for effectiveness.
It covers diagnosis, positioning and then, and only then, tactical execution.
Questions answered include;
What does the market look like?
Which audience is the best fit and most value for us?
What is the position based on Customers, Company and Competition?
What products enhance this position?
Are we leaving money on the table?
Is your market share hampered by your share of voice?
Are you recognisable and meaningful?
Are you making the most of your media?
Do you have a plan to implement your strategy?